AUDIENCE TRUTH ENGINE24 people. One decision.
What will the room say?
The message
“Aramco's lower-carbon crude oil can give your business a lasting commercial advantage.”
- 6 leaning in
- 12 not convinced
- 0 pushing back
- 6 tuning out
What you might not expectEvery person who would spread this message is tuning out. The only people leaning in are the ones who'd rewrite it.
EnergyChemicalsFinance & legalGovernmentTechnologyMedia & commentaryCheckersTest whether it's trueGatekeepersCan say noSpreadersPass it onReshapersChange what it means
24 synthetic people who shape this decision in China. Tap anyone to see their reaction.